3.7.4 Press releases, news feeds, thematic resources
This section is about site marketing rather than pure seo. There are many information resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy.Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.
One final tip for obtaining inbound links – try to create slight variations in the inbound link text. If all inbound links to your site have exactly the same link text and there are many of them, the search engines may flag it as a spam attempt and penalize your site.
